We produced this video (Kent Esmeier as the videographer/editor) just a few days after the event took place. We are proud of this video, but these days a good video is not enough. It has to be connected to building relationships with the target audience.

Which, in this case, the audience was the participants of the event. We sent them each an email with the highlight video that took them to a landing page to view. As the developer of our client’s website, we set up a call-to-action (CTA) on that page to keep them connected. The CTA was a high impact feedback form. At the end of that feedback form was an invitation for them to stay engaged with our client by inviting them to participate in the second season of Church Now Conversations – which we also produce.

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